Donald Franklin Duncan

M, b. 6 June 1892, d. 15 May 1971
     He was the inventor of the Eskimo Pie and the co-patent holder of a four-wheel hydraulic automobile brake. He was the originator of the Good Humor ice cream truck and the successful marketer of the first parking meter. He was the genius behind the first premium incentive where you sent in two cereal box tops and received a toy rocket ship. Duncan was also responsible for starting the first great yo-yo fad in the United States.

Duncan was not the inventor of the yo-yo; they have been around for over twenty-five hundred years. In fact the yo-yo is considered the second oldest toy in history, the oldest being the doll. In ancient Greece, the toy was made of wood, metal and terra cotta. The Greeks decorated the two halves of the yo-y with pictures of their gods. As a right of passage into adulthood Greek children often gave up their toys and placed them on the family alter to pay homage.

Around 1800, the yo-yo moved into Europe from the Orient. The British called the yo-yo the bandalore, quiz or the Prince of Wales toy. The French used the name incroyable or l'emigrette. The word yo-yo is a Tagalog word, the native language of the Philippines, and means 'come back.' In the Philippines, the yo-yo was a weapon for over 400 hundred years. Their version was large with sharp edges and studs and attached to thick twenty-foot ropes for flinging at enemies or prey. People in the United States started playing with the British bandalore or yo-yo in the 1860s. It was not until the 1920s that Americans first heard the word yo-yo. Pedro Flores, a Philippine immigrant, began manufacturing a toy labeled with that name. Flores became the first person to mass-produce yo-yos, at his small toy factory located in California.

Duncan saw the toy, liked it, bought the rights from Flores in 1929 and then trademarked the name Yo-Yo®. Duncan's contribution to yo-yo technology was the slip string, consisting of a sliding loop around the axle instead of a knot. With this revolutionary improvement, the yo-yo 'slept' for the first time. The original yo-yo shape, first introduced to the United States was the imperial or standard shape. The Duncan Yo-Yo introduced the butterfly shape, a design that reverses the halves of a traditional imperial yo-yo. The butterfly allows the player to catch the yo-yo on the string easily, good for certain tricks. Both the imperial and the butterfly designs co-exist today.

Duncan also worked out a deal with newspaper tycoon William Randolph Hearst to get free advertising in Heart's newspapers. In exchange, Duncan held competitions and the entrants were required to bring a quantity of new subscriptions for the newspaper as their entry fee. The first Duncan Yo-Yo was the O-Boy Yo-Yo Top, the toy with a big kick for all ages. Duncan's massive factory produced 3,600 of the toys every hour making the factory's hometown of Luck, Wisconsin the 'Yo-Yo Capital of the World.' Duncan's early media blitzes were so successful that in Philadelphia alone, three million units sold during a month-long campaign in 1931. In general, yo-yo sales went up and down as often as the toy. One story tells how after a market dip in the 1930's the Lego company was stuck with a huge inventory, they salvaged the unsold toys by sawing each yo-yo in half, using them as wheels on toy trucks and cars.

Yo-yo sales reached its highest peak in 1962, when Duncan Yo-Yo sold 45 million units. Unfortunately, this 1962 hike in sales led to the end of Donald Duncan's Company. Advertising and production costs far outstripped even the sudden increase in sales revenues. Since 1936, Duncan experimented with parking meters as a sideline. Over the years, the parking meter division grew to become Duncan's main moneymaker. This and bankruptcy made it easier for Duncan to finally cut the strings and sell his interest in the yo-yo. The Flambeau Plastic Company bought the name 'Duncan' and all the company's trademarks, they began producing their line of all plastic yo-yos soon after. The yo-yo continues today, its latest honor is being the first toy in outer space. [http://inventors.miningco.com/mbody.htm]

Donald was born on Monday, 6 June 1892 at West Virginia. He grew up in Huntington, West Virginia. Donald married Janet Ives, daughter of Valentine Ives [twin] and Madge Lucile Hart, on 1 March 1923. This marriage ended in 1953. 12 April 1930, Donald and his wife, Janet, were listed on the U.S. Federal Census at 341 Welden Avenue, Chicago, Cook County, Illinois. Enumerated in this household were Donald F [36 West Virginia] his wife: Janet D [30 Michigan], Donald F [2 Illinois], John I [1 Illinois], Mother-in-law: Madge H Ives[55 Michigan], Brother-in-law: Thomas H Ives [23 Michigan]. Donald was 29 years olds when first married and Janet was 23 years old.1 12 April 1940, Donald listed on the U.S. Federal Census at 344 Kentworth, Oak Park, Cook County, Illinois. Enumerated in this household were Donald F Duncan [43 OHIO], his wife: Janet I [38 Michigan], Donald F Jr [12 Illinois], John I [11 Illinois], Mother-in-law: Madge Ives [59 Michigan], Brother-in-law:      Thomas H Ives [31 Michigan]. Housekeeper: Julia Nelson [33 S Carolina]. Higest level of education: Donald & Janet both 4 years of High School; Madge Ives, Thomas Ives and Julia Nelson, 4 years of College. Donald is an executive at a Toy factory making $5,000 a year working 39 hours the previous week; Thomas worked 39 hours as a salesman at a Toy factory and made $1400; Julia Nelson worked 81 hours as a housekeeper and earned $624.2 Donald departed this life on Saturday, 15 May 1971 at age 78 years, 11 months and 9 days.

Family

Janet Ives b. 7 Apr 1900
Children

Citations

  1. [S38] 1930 United States Federal Census, Chicago, Cook County, Illinois - 44th Ward Enumeration District 16-1656, Sheet 14b, line 67.
  2. [S39] 1940 United States Federal Census, Oak Park, Cook County, Illinois - Enumeration District 16-364, Sheet 6b, line 65.
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